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monitors, analyzes and corrects media reporting errors and bias concerning messengers and couriers.


Messenger Institute
 for Media Accuracy





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Puma's Workers in China

"Bike messengers embody the individuality, style and athleticism that is synonomous with our brand"

Puma sponsors Olympic teams and star athletes around the world. But it is unlikely that even these finely conditioned athletes could keep pace with Puma's workers in China, forced to work up to 16.5 hours a day, from 7:30 a.m. to midnight, six or seven days a week, for wages of just 31 cents an hour.

Read more: Puma's workers in China face an Olympian struggle to survive
Read the full report  on Puma's Workers in China (pdf)




Team PUMA Hits the Streets
 --
PUMA Cycling Team Formed from New York City Bike Messengers

Press Release

July 23, 2004 (Newstream) -- PUMA North America announced the formation of TEAM PUMA, a select five member bike racing team comprised of elite New York City bike messengers who will compete in both alley cat and velodrome races around the country. Formed at PUMA Messenger Tuesdays, a series of fixed wheel races at the newly renovated Kissena Velodrome in Flushing Queens New York, TEAM PUMA is a unique sponsorship that is the quintessential blend of sport and lifestyle that defines the PUMA brand.

:Bike messengers embody the individuality, style and athleticism that is synonomous with our brand," said Barney Waters, PUMA North America, Marketing Director. "For them like us, sport is a way of life; it doesn't just end when the days is over, it is part of who they are and how they define themselves. Bike Messengers are connected to the city in ways that no other group could be. Through their community, they have shaped modern culture and have become part of the urban landscape."

Formed over eight weeks of grueling competition and training during May and June of 2004, local NYC messengers competed in a series of fixed wheel races at Kissena Velodrome in Queens for a seat on Team PUMA. Former national track-racing competitor and cycling instructor, Christine D'Ercole, coached the riders as they make the transition from the concrete jungle to the Olympic style velodrome. Participants were judged on skill, speed, attitude and point accumulation over the eight week preliminaries. The top five messengers were selected and invited to join Team PUMA and will represent the brand at various races over the next 12 months. Each TEAM PUMA member will receive travel expenses and will be equipped with a custom fixed wheel track bike, accident insurance and PUMA apparel and footwear.

"Team Puma is a big opportunity for the NY messenger community," said Squid, TEAM PUMA Captain. "I am proud of these hardworking messengers and now we are taking it to another level. To see this raw talent being recognized and encouraged feels great. I am pumped to be a part of TEAM PUMA."

TEAM PUMA
Captain: Kevin Bulger, aka Squid
Alfred Bobe Jr.
Felipe Robavo
Huey Wray Reed
Tadeusz Marszalek

TEAM PUMA Alternates
Carlos Ramierez
Charlotte Blythe
Eddie Ortega
Hugo Giron
Massamba Niang

TEAM PUMA Race Schedule
September 4-6: North American Cycle Courier Championships, Montreal, Canada
October 30: Halloween X, New York, NY
November 20: Cranksgiving, New York, NY
December 18: Cutters Invitational, San Francisco, CA
January 29: Stupor Bowl VIII, Minneapolis, MN
February 12: Mission Hell, Boston, MA
February 28: Monster Track VI, New York, NY
March 12:Ides of March, Richmond, VA
April 2: Repo Man, Los Angeles, CA

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Produced for PUMA North America

Contact:

Danielle Marcus
PUMA North America Public Relations
978.698.1144 tel
danielle.marcus@puma.com

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