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Couriers peddling a solution to traffic

Western Mail, icWales, April 27 2005

By David Williamson

A BAND of cycling couriers are convinced they are on the road to commercial success.

Richard Lansdown and John Higgins have founded a company in the Welsh capital which they predict will have a first year turnover of up to £150,000.

They employ two full-time office staff who co-ordinate a cycling team of 12. Each courier is expected to cycle around 90 miles a day.

The outfit, Cardiff Cycle Couriers, is aimed both at companies which hope to follow environmentally-friendly policies, and at those with urgent delivery needs and cannot afford to have items delayed by traffic jams.

At a cost of £3 a message for a city centre delivery, the company expects to compete with rivals such as taxi firms.

Mr Lansdown, himself a dedicated cyclist competes at national level in cross-country mountain biking events, wants Cardiff to be a city defined by its cycling culture.

He said, "We are hoping to get every company in Cardiff using us. We believe we bring many benefits to the city, providing a fast and efficient service, helping business meet deadlines, and making the streets safer for pedestrians. The cyclists also act as goodwill ambassadors by providing information and directions for visitors to our city."

The company has invested in distinctive branding. Couriers wear bright yellow helmets and red tunics. They are equipped with two-way radios and expect to travel 100,000 miles in the first year of operation.

Mr Lansdown said, "The service has really taken off - we had 35 clients in the first day and dozens of businesses as well as public bodies are coming on board every week."


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