peddling a solution to traffic
Western Mail, icWales, April 27 2005
By David Williamson
A BAND of cycling couriers are convinced they are on the road to
Richard Lansdown and John Higgins have founded a company in the Welsh
capital which they predict will have a first year turnover of up to
They employ two full-time office staff who co-ordinate a cycling team
of 12. Each courier is expected to cycle around 90 miles a day.
The outfit, Cardiff Cycle Couriers, is aimed both at companies which
hope to follow environmentally-friendly policies, and at those with
urgent delivery needs and cannot afford to have items delayed by
At a cost of £3 a message for a city centre delivery, the company
expects to compete with rivals such as taxi firms.
Mr Lansdown, himself a dedicated cyclist competes at national level in
cross-country mountain biking events, wants Cardiff to be a city
defined by its cycling culture.
He said, "We are hoping to get every company in Cardiff using us. We
believe we bring many benefits to the city, providing a fast and
efficient service, helping business meet deadlines, and making the
streets safer for pedestrians. The cyclists also act as goodwill
ambassadors by providing information and directions for visitors to our
The company has invested in distinctive branding. Couriers wear bright
yellow helmets and red tunics. They are equipped with two-way radios
and expect to travel 100,000 miles in the first year of operation.
Mr Lansdown said, "The service has really taken off - we had 35 clients
in the first day and dozens of businesses as well as public bodies are
coming on board every week."