MIMA
monitors, analyzes and corrects media reporting errors and bias concerning messengers and couriers.


Messenger Institute
 for Media Accuracy





Start with the facts:

Benefits of messengers

Are messengers reckless?

When is a license just another label?

What is the disguised name for employee?

Messenger Appreciation

Messenger Memorial

The IFBMA








Peddling Their Services: cut-rate bike couriers

Toronto Star, June 2, 1979

A new service using an old idea is now being pedaled in Toronto, which is celebrating Ride, a Bike to work Week.

Dennis Chong, a spokesman but not necessarily the hub of Sunwheel Bicycle Couriers, says he and his partners can deliver – reliably, economically and efficiently.

Dressed in shorts and yellow t-shirts, Bruce Johnson, Gordon Cheung, and Chong hope to pick up packages at the expense of traditional four-wheel courier services in the downtown core.

The best deal in their below average rate structure is for short trips within the area south of Bloor St., between Bathurst and Parliament Sts.

Their minimum charge is $1.80, plus 85 cents for passing from one of six zones to another and 45 cents for additional pieces, each lighter than 3 pounds. Billing is monthly.

“We have forgotten the potential of the bike and I wanted to reintroduce the idea in a formal way,” says Hilda Tiessen of the City Cycling Committee. She sponsored the college students when they applied for a grant from the federal Young Canada Works program.

Sunwheel isn’t yet a ride away success. But Tiessen hopes it will be coasting along and continue without support when the grant runs out in July.


 


Home
Article Archives
Facts
About us
Contact us
Links
Send comments or suggestions, to: mima@messmedia.org

Bike messenger emergency fund